Unauthorised sellers showing up on your product listing is a nuisance that plaques most brand owners. These sellers impact your product and brand image negatively.
Unauthorised sellers’ impact on your listing:
- They usually under-cut prices, violating your brand’s MAP.
- Altered brand listing
- Poor customer services leading to negative reviews
Some telltale signs:
-
Poor seller reviews
What are customers saying about the sellers, things to look out for include, They are Difficult to contact, No response or inadequate response to customer questions. Poor product condition on delivery and Product delivered later than promised consistently.
-
Ambiguous shipping information
Some would request contact from the customer before ordering, this should set off scam alert, and customers are to disregard such requests.
-
MAP violation, driving product price down.
Most authorised sellers would respect brand MAP, and other terms of business agreed with the brands, unauthorised sellers do not have the same obligation and loyalty to the brand.
-
Suspicious Seller Contact Information.
Most of these unauthorised sellers do not have a website, as such their email contact is likely a Gmail, Yahoo or other generic email addresses, this of itself is not a bad thing but in combination with the other factors should be a high index of suspicion.
What to Do About It.
-
Be Aware
Brands should be aware of what is happening to their products online, monitor product listings, check for duplicate listings and check for counterfeit products.
-
Track Sellers and Prices.
On Amazon this can be done by searching all department your brand is listed under and in each department, there is a seller section that contains all sellers in that department.
To get a full list of sellers, you will have to perform this refined search for all departments that carry
your products. -
Be Open.
Letting your authorised sellers know who as permission to carry your brand and sell your product online, will ensure that your brand’s integrity is monitored and helps in identifying unauthorised sellers of your products.
We at Ivywort know that most brands do not have the time or the dedicated resources to track unauthorised sellers and to monitor other brand integrity issues online, that is why we devote a team to work with brands in maintaining their integrity online.
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